A 21st Century Company sees further, thinks wider and does better
In practice, this means:
Seeing further
- thinking past short term profit to provide long term value.
- having a vision for the world it wants to leave for the next generation.
- understanding long-term risk and preparing for it today.
Thinking wider
- engaging with a wider audience: employees, supply chain, investors, peers, think tanks, government, communities and customers.
- understanding profit and loss differently: integrating environmental impacts, labour conditions, energy and water use, security and healthy communities into the bottom line.
Doing better
- striving to make better products and improve processes.
- being a better neighbour, a better boss, a better business partner and a better corporate citizen.