consumer insight research 

conscious consumer UAE

from insight to action


Our first-ever Conscious Consumer UAE consumer survey has now closed. Thank you for the tremendous response to all of you who took the time to participate and made your voices heard!


Report preparation is now underway. Your feedback will be invaluable to help demonstrate the level of interest and demand for more sustainable consumer products and solutions in the UAE. 


Time to move from insight to action!


We plan to publish results after the summer season - watch this space for updates!

The development of this ground-breaking survey was informed by a series of Discovery Cafés organised across the UAE, followed by an ethnographic study and review of similar surveys in various markets.  


The aim of the survey is to understand the extent to which sustainability is important to UAE consumers and how it is affecting their consumer behaviours and attitudes. We also seek to understand consumer expectations for businesses and the government in promoting responsible consumerism. 

It is our ambition to establish an on-going programme that regularly tracks how consumption patterns and priorities in UAE reflect the shift towards more responsible consumption witnessed in many other markets globally. By establishing a benchmark of consumer attitudes and behaviours, we wish to enable all societal players – consumers, businesses and the public sector – to make informed choices about how best to affect change in support of the UAE's National Agenda and the UN's Sustainable Development Goals (SDGs).


The key elements of our Insight to Action programme are:


  • A first of its kind, UAE-wide consumer insight survey exploring responsible consumption.


  • An extensive stakeholder outreach programme to share insights emerging from the survey; shared freely with the public and participating organisations.


  • An initiative to build an insight to action community, enabling all key stakeholders to share and discover information, showcase existing sustainability-aligned initiatives and case studies in UAE, and to participate in collaborative efforts to find innovative solutions. 


While there are an increasing number of surveys that have reported on the growth of conscious consumerism, there has been no research that has focused on this topic in the UAE. Our programme seeks to fill this gap. 


In recognition of SDG 17: Partnering for SDGs, this programme has been designed to be a collaborative effort by public, private, academic and NGO partners and contributors. There are a number of ways to get involved, and we would be delighted to have the opportunity to talk through these options with anyone interested in partnering with us.

To learn more about the programme or how to partner with us, please contact:


Maria Sillanpaa    +971 50 7194042

Helen Sell    +971 50 6946479

© 2017 Sustainability Advisory